Walt Disney`s Move Towards an `Inclusive` Environment
| Case Code: HROB246 Case Length: 12 Pages Period: 2011-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: The Walt Disney Company Industry: Leisure & Entertainment Countries: United States Themes: Diversity and Inclusion, Organizational Culture, Training & Development,Employee Attitudes & Emotions |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case focuses on the various changes made by Disney in operational activities as part of increasing inclusivity in its parks, content business, and workplace. To achieve this objective Disney added an ‘Inclusion’ Key to the four existing keys of Safety, Courtesy, Show, and Efficiency that had formed the company’s core set of values for over 60 years. Disney made changes to both backstage and front stage operations.
The case touches upon the company’s focus on promoting diversity in content as well as the workforce. Disney aimed to create more content that would appeal to a wider demographic, and ensure that needs from across its diverse consumer base were met by the shows and films it produced. Disney also sought to improve diversity and put in place inclusive practices for employees in its creative and production teams. The case then focuses on how Disney strove to increase diversity and inclusion in its top leadership roles.
The case finally touches upon the various awards and recognitions that the company received as a result of its renewed approach to inclusivity.
Issues
The case is structured to achieve the following teaching objectives:
- Understand how a company can integrate diversity and inclusion into its business.
- Analyze how organizations can involve and motivate employees in their inclusion initiatives.
- Evaluate the benefits of inclusion initiatives, especially in the media & entertainment business.
Contents
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Introduction
Addition of Inclusion Key
Changes in Operations
Diversity of Employees
Road Ahead
Exhibits
Keywords
Rewards and recognition; Ownership culture; Employee experience; Peer-to-peer recognition; Employee engagement; Employee motivation
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